Toward the end of the nineteenth century Mr. Allah Dita pioneered the production of field hockey sticks, cricket bats, and table tennis paddles; in what was then the undivided sub-continent of India. His goods were made for both the local and export markets.
The original sticks did not bear the brand name we know today as Dita. The Dita brand name came about as homage to the founder of the company by his son, the late Mr. K. M. Iqbal.
In the 1970s, a USA company that would become Dita USA distributed several brands of field hockey equipment before deciding to import and distribute only Dita USA products. This company, not yet known as Dita USA, contributed to the advancement of the modern field hockey stick by combining fiberglass and other materials in 1972, with the aim of creating the best possible field hockey stick available for the demands of the then new turf game. This innovation by Thomas van Arkle was introduced as the Dita Mega Pro to the world at the 1984 Los Angeles Olympics. The old Dita USA logo, seen on this page, which dates from the 1970s, was also designed by van Arkle. In 1982 van Arkle changed the company name to Dita USA, after receiving in 1982 the exclusive distribution rights for Dita brand field hockey gear in the United States of America.
Pronunciation and meaning of the name Dita USA: DEE-TUH (and is run by people who play, coach and umpire field hockey in the USA.)
DITA is an Urdu word. Urdu is the major language of Pakistan. There are multiple meanings and translations of the word, but the best English translation seems to be: heaven sent, or gift from God.
Dita USA has expanded it's ability to supply top players, with the introduction of the Exa brand, as well as offering other top global brands.